Browsing by Subject "Weighing design"

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Browsing by Subject "Weighing design"

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  • Byers, John W.; Mitzenmacher, Michael; Zervas, Georgios (Boston University Computer Science Department, 2009-10-10)
    Attributing a dollar value to a keyword is an essential part of running any profitable search engine advertising campaign. When an advertiser has complete control over the interaction with and monetization of each user ...