Show simple item record

dc.contributor.authorBrooks, Hugh Leonarden_US
dc.date.accessioned2016-10-20T13:35:57Z
dc.date.available2016-10-20T13:35:57Z
dc.date.issued1960
dc.date.submitted1960
dc.identifier.otherb14811625
dc.identifier.urihttps://hdl.handle.net/2144/18563
dc.descriptionThesis (M.S.)--Boston Universityen_US
dc.description.abstractThis study investigates the public affairs and news organization and programming of the Westinghouse Broad-casting Company. An attempt is made to evaluate the WBC operations and to determine whether other broadcasters should adapt WBC practices to their own situations and whether this could be done without a large capital investment. Part One is devoted to an investigation of the general aspects of public affairs and news broadcasting. The distinguishing features of public service and public affairs are treated in some detail because of the confusion which these terms evoke, even among broadcasters. In the discussion of news broadcasting, the responsibilities of broadcast newsmen are emphasized. The writer attempts here to determine whether there is a valid type of excitement which an be injected into a newscast (as Westinghouse believes) or whether all excitement in news presentation is sensationalism. Different approaches to news by three basic types of news organization are considered in this chapter, and the relationships of organization and news approach are treated. [TRUNCATED]en_US
dc.language.isoen_US
dc.publisherBoston Universityen_US
dc.rightsBased on investigation of the BU Libraries' staff, this work is free of known copyright restrictions.en_US
dc.titleNews and public affairs programming of the Westinghouse Broadcasting Companyen_US
dc.typeThesis/Dissertationen_US
etd.degree.nameMaster of Public Relations and Communicationsen_US
etd.degree.levelmastersen_US
etd.degree.disciplinePublic Relations and Communicationsen_US
etd.degree.grantorBoston Universityen_US


This item appears in the following Collection(s)

Show simple item record