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dc.contributor.authorLiu, Yien_US
dc.date.accessioned2016-12-06T18:37:58Z
dc.date.available2016-12-06T18:37:58Z
dc.date.issued2016
dc.identifier.urihttps://hdl.handle.net/2144/19527
dc.description.abstractMillennials have surpassed Baby Boomers as the nation’s largest living generation. Cultural institutions must reach out to millennial audience to thrive. At the same time, social media has become a business tool used to engage with millennials and build brand loyalty. Cultural institutions must learn how to effectively utilize social media. In this project, you will find three case studies of cultural institutions who have used social media in a variety of ways to successfully reach out to millennials. In this project, the author attempts to study three award-winning cases of cultural institutions who have used social media in a variety of ways to successfully reach out to millennials.en_US
dc.language.isoen_US
dc.rightsAttribution-NonCommercial 4.0 Internationalen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.subjectMass communicationen_US
dc.subjectInstagramen_US
dc.subjectSnapchaten_US
dc.subjectSNSen_US
dc.subjectMass communicationen_US
dc.titleMuseums on social media: how cultural institutions should reach out to millennialsen_US
dc.typeThesis/Dissertationen_US
dc.date.updated2016-11-06T01:04:19Z
etd.degree.nameMaster of Scienceen_US
etd.degree.levelmastersen_US
etd.degree.disciplineMass Communicationen_US
etd.degree.grantorBoston Universityen_US


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Attribution-NonCommercial 4.0 International
Except where otherwise noted, this item's license is described as Attribution-NonCommercial 4.0 International