Post-feminism and the modern day bombshell
Lumm, Logan Ann
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The bombshell figure is nothing new— she has been a historical site of feminist discourse, both applauded and vilified for her position and influence within celebrity culture. In the post-feminist era in which we may now live, the bombshell has been reimagined in reaction to the ideologies of the post-feminist movement. She emphasizes the problematic aspects of this movement, but also finds agency and power within its confines. This study provides two examples of the modern day bombshell figure, Sofia Vergara and Angelina Jolie, and explores the facets of these women’s brand identity that further women’s advancement toward true equality as well as those facets that inhibit women’s ability to rise above objectification and limited perspectives of equality and feminist success. This study explores the complicated relationship between celebrities, their fans, and the societal constructs in which they operate, ultimately revealing two women who have updated previous models of femininity with an agency and empowered sensibility that could well be the future of feminist action and choice.
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