YouTube in continuity with broadcast media history
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Online streaming video portal YouTube began life with the slogan "Broadcast Yourself" as its guiding ethos. Those words invite a critical exploration of YouTube’s relationship to broadcast media history and the current economic, social, and technological landscape of television. Precedent for the discourses of medium-specific ideologies circulating around YouTube is found in the alternative television production cultures of the late 1960s-early 1980s and the processes of radio regulation and spectrum allocation in 1927-1934. In the final analysis, YouTube operates as a simulation of the established television industry, pretending to be disruptive while developing itself as an industry according to the same capitalist logics that structure mainstream television. Thus, YouTube should not be thought of as a viable alternative structure to the television industry. Particular consideration is given to the impacts of YouTube’s technological and industrial structures on queer media producers and consumers.
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