An analysis of the Boston Symphony Orchestra's public relations program
Burk, Russell C.
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From a modest beginning and with limited program Boston Symphony Orohestra has grown to have surprising impact and demand not only in metropolitan Boston but over the nation and In Europe. The orchestra was established in 1882 through the inspiration of one man. Henry L. Higginson gave his money, time and business ability for its creation. Only four of the world's great orchestras etill in existence have seniority to the Boston Symphony Orchestra: London, Leipzig, Vienna and Paris. The main portion of this thesis will examine the various media of communication that have been and are now being used to bring the Boston Symphony Orchestra to public recognition and to analyse the part played by each in maintaining interest and support for the orchestra, with the degree of success maintained through the years, it is felt that a case study can be of value in the future to anyone who would have need of information ooncerning the forming or operation of an organisation of this type.
Thesis (M.S.)--Boston University