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dc.contributor.authorBurk, Russell C.
dc.date.accessioned2017-09-23T01:48:41Z
dc.date.available2017-09-23T01:48:41Z
dc.date.issued1957
dc.date.submitted1957
dc.identifier.otherb14810244
dc.identifier.urihttps://hdl.handle.net/2144/23896
dc.descriptionThesis (M.S.)--Boston University
dc.description.abstractFrom a modest beginning and with limited program Boston Symphony Orohestra has grown to have surprising impact and demand not only in metropolitan Boston but over the nation and In Europe. The orchestra was established in 1882 through the inspiration of one man. Henry L. Higginson gave his money, time and business ability for its creation. Only four of the world's great orchestras etill in existence have seniority to the Boston Symphony Orchestra: London, Leipzig, Vienna and Paris. The main portion of this thesis will examine the various media of communication that have been and are now being used to bring the Boston Symphony Orchestra to public recognition and to analyse the part played by each in maintaining interest and support for the orchestra, with the degree of success maintained through the years, it is felt that a case study can be of value in the future to anyone who would have need of information ooncerning the forming or operation of an organisation of this type.
dc.language.isoen_US
dc.publisherBoston University
dc.rightsBased on investigation of the BU Libraries' staff, this work is free of known copyright restrictions.
dc.subjectBoston, Massachusetts
dc.subjectBoston Symphony Orchestra
dc.subjectPublic relations
dc.titleAn analysis of the Boston Symphony Orchestra's public relations program
dc.typeThesis/Dissertation
etd.degree.nameMaster of Science
etd.degree.levelmasters
etd.degree.disciplinePublic Relations
etd.degree.grantorBoston University


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