Public relations programs of national churches in the United States
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Background of the Problem to be Investigated Even though organized church public relations might be considered today in its infancy, its long history records both successes and errors in an effort to serve a peculiarly specialized, semi-administrative function which is seldom defined with any degrees of exactness. Stewart Harral points up this condition from his book, Public Relations for Churches, churches have never lacked for public relations. "We've a Story to Tell to the Nations" has been more than a song as church leaders have used countless means of extending the influence of Christianity. But often their procedures have been isolated, erratic, or mere "shots in the dark." With a mania for bigness some churches have used highly sensational methods to fill their sanctuaries and boost their budgets. Often when the momentary excitement has subsided they discover that their public relations structure has been built on sand. On some occasions churches have not dramatized their objectives sufficiently for the basic ideas they represent to stand out in the deluge of competing appeals [TRUNCATED]
Thesis (M.S.)--Boston University
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