Furthering public economic education through bank public relations
Melley, Daniel M.
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INTRODUCTION In Chapter I the author presents the following hypothesis: that banks are not aware of the public's ignorance in economics; that they do not feel a responsibility to educate the public in basic economics; that they see no advantage to themselves in having the public econnnically sophisticated; that their public relations activities on behalf of economic education are few and uncoordinated with other groups; that they are not sure what economic subjects should be taught the public, nor tbe best medium of presentation; that if engaged in economic education, they would not remain impartial, but would stress a conservattve brand of economics while criticizing liberal theories. This is followed by a brief description of how the study is to be conducted. -THE IMPORTANCE -OF ECONOMICS The importance of economics is discussed in Chapter II. Economic decisions made daily by Americans are highlighted. Automation, labor unions, and aocial legislation enacted by Congress are mentioned as developments which have made the American economic system more complex and difficult to understand. The increasingly liberal credit policies of the past few years are cited aa a reason for the public's need to understand more about economics it they are to handle their finances in an intelligent way. [TRUNCATED]
Thesis (M.S.)--Boston University