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dc.contributor.authorLee, Jung Wanen_US
dc.contributor.authorKwag, Michaelen_US
dc.contributor.authorPotluri, Rajasekhara Moulyen_US
dc.date.accessioned2018-01-08T20:27:11Z
dc.date.available2018-01-08T20:27:11Z
dc.date.issued2015-02-26
dc.identifier.citationJung Wan Lee, Michael Kwag, Rajasekhara Mouly Potluri. 2015. "Antecedents of Acceptance of Social Networking Sites in Retail Franchise and Restaurant Businesses." The Journal of Asian Finance, Economics and Business, v. 2, Issue 1, pp. 29 - 36.
dc.identifier.issn2288-4637
dc.identifier.issn2288-4645
dc.identifier.urihttps://hdl.handle.net/2144/26122
dc.description.abstractThe paper examines the antecedents of acceptance of social networking sites in retail franchise and restaurant businesses. The success of retail franchise and restaurant business oper-ators via social networking sites depends not only on organiza-tional benefits but also on their behavioral intentions of using it. Three hundred and twenty four samples collected from South Korean retail franchise and restaurant employees are analyzed using factor analysis, structural equation model techniques and one-way analysis of variance. The results of the study identify the three constructs of organizational benefits, perceived tangible assets and perceived intangible assets as for important ante-cedents to accept social networking sites for their business use. Moreover, higher position employees tend to have more favor-able perception of tangible assets and acceptance of social net-working sites for their business use.en_US
dc.format.extentp. 29-36en_US
dc.language.isoen_US
dc.publisherKODISAen_US
dc.relation.ispartofThe Journal of Asian Finance, Economics and Business
dc.rightsAttribution-NonCommercial 4.0 Internationalen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.subjectRetail franchiseen_US
dc.subjectRestaurant businessen_US
dc.subjectSocial networking sitesen_US
dc.subjectTangible assetsen_US
dc.subjectIntangible assetsen_US
dc.subjectMarketing promotionen_US
dc.titleAntecedents of acceptance of social networking sites in retail franchise and restaurant businessesen_US
dc.typeArticleen_US
dc.identifier.doi10.13106/jafeb.2015.vol2.no1.29.
pubs.elements-sourcecrossrefen_US
pubs.notesEmbargo: Not knownen_US
pubs.organisational-groupBoston Universityen_US
pubs.organisational-groupBoston University, Metropolitan Collegeen_US
pubs.organisational-groupBoston University, School of Hospitality Administrationen_US
pubs.publication-statusPublisheden_US
dc.identifier.orcid0000-0002-8885-6385 (Lee, Jung Wan)


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Attribution-NonCommercial 4.0 International
Except where otherwise noted, this item's license is described as Attribution-NonCommercial 4.0 International