Show simple item record

dc.contributor.authorMody, Makaranden_US
dc.contributor.authorGordon, Susanen_US
dc.contributor.authorLehto, Xinranen_US
dc.contributor.authorSo, Siu-Ian (Amy)en_US
dc.contributor.authorLi, Mimien_US
dc.date.accessioned2018-01-30T15:43:53Z
dc.date.available2018-01-30T15:43:53Z
dc.date.issued2016-04-04
dc.identifier.citationMakarand Mody, Susan Gordon, Xinran Lehto, Siu-Ian (Amy) So, Mimi Li. 2016. "The Augmented Convention Offering: The Impact of Destination and Product Images on Attendees' Perceived Benefits." Tourism Analysis, Volume 21, Issue 1, pp. 1 - 15.
dc.identifier.issn1083-5423
dc.identifier.issn1943-3999
dc.identifier.urihttps://hdl.handle.net/2144/26482
dc.description.abstractIn order to benefit from the significant dual spending of meetings, incentives, conventions/conferences, exhibitions/events (MICE) attendees, destination marketers have attempted to identify key success criteria that enable increased convention and exhibition participation. Given the significant growth of the MICE industry in Asia, this study examines the role of destination and product images on Chinese attendees' perceptions of the benefits acquired through convention and exhibition participation in the regions of Macau and Hong Kong. Data were collected using an intercept survey and a systematic random sampling procedure. Structural Equation Modeling was used to test a model that integrates two strands of literature from the fields of marketing and international business: Product–Country Image (PCI) and the Augmented Service Offering (ASO). Results show that a favorable overall destination image positively impacts the image of the MICE product of the destination, which, in turn, leads to a greater perception of personal and professional benefit acquisition. Based on these findings, the authors propose the Augmented MICE Offering as a theoretical framework that can serve as a foundation for more comprehensive inquiry into the decision-making process of the MICE attendee and postattendance behavioral impacts. The study also provides important positioning and communication implications for MICE destinations.
dc.format.extent1 - 15en_US
dc.relation.ispartofTourism Analysisen_US
dc.subjectTourismen_US
dc.subjectCommercial servicesen_US
dc.subjectMarketingen_US
dc.subjectAugmented service offering
dc.subjectDestination image
dc.subjectConventions
dc.titleThe augmented convention offering: the impact of destination and product images on attendees' perceived benefitsen_US
dc.typeArticle
dc.identifier.doi10.3727/108354216X14537459508739
pubs.elements-sourcecrossrefen_US
pubs.notesEmbargo: Not knownen_US
pubs.organisational-groupBoston Universityen_US
pubs.organisational-groupBoston University, School of Hospitality Administrationen_US
pubs.publication-statusPublisheden_US
dc.identifier.orcid0000-0001-5775-5293 (Mody, Makarand)


Files in this item

This item appears in the following Collection(s)

Show simple item record