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    Correcting political and consumer misperceptions

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    Date Issued
    2017-01-13
    Publisher Version
    10.1177/1077699016678186
    Author(s)
    Amazeen, Michelle A.
    Thorson, Emily
    Muddiman, Ashley
    Graves, Lucas
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    Permanent Link
    https://hdl.handle.net/2144/27307
    Citation (published version)
    Michelle A. Amazeen, Emily Thorson, Ashley Muddiman, Lucas Graves. 2017. "Correcting Political and Consumer Misperceptions." Journalism & Mass Communication Quarterly, pp. 107769901667818 - 107769901667818.
    Abstract
    While fact-checking has grown dramatically in the last decade, little is known about the relative effectiveness of different formats in correcting false beliefs or overcoming partisan resistance to new information. This article addresses that gap by using theories from communication and psychology to compare two prevailing approaches: An online experiment examined how the use of visual “truth scales” interacts with partisanship to shape the effectiveness of corrections. We find that truth scales make fact-checks more effective in some conditions. Contrary to theoretical predictions and the fears of some journalists, their use does not increase partisan backlash against the correction or the organization that produced it.
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