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dc.contributor.authorLee, Jung W.en_US
dc.contributor.authorKwag, Michael H.en_US
dc.date.accessioned2018-03-14T21:28:57Z
dc.date.available2018-03-14T21:28:57Z
dc.date.issued2017-02-28
dc.identifier.citationJung W Lee, Michael H Kwag. 2017. "Corporate Marketing Strategy Using Social Media: A Case Study of the Ritz-Carlton Seoul.." Journal of Asian Finance, Economics and Business, Volume 4, Issue 1, pp. 79 - 86.
dc.identifier.issn2288-4637
dc.identifier.urihttps://hdl.handle.net/2144/27489
dc.description.abstractWith the increasing trend of popularity of websites and social networking sites, it is quite evident that companies need to take cautionary measures in protecting the reputations with respect to company and brands. In this process, every company should indulge in enhancing their company and brand image through websites and social networking sites that fortify the bonding nature among them. The always-on nature of websites and social networking sites has contributed to their phenomenal marketing power and altered the balance of power between consumers and firms. Websites and social networks are used by hundreds of millions of people to communicate about a huge range of topics, including personal interests, activities, social events and even public issues. The paper explores a case study of the Ritz-Carlton hotel for their marketing strategy and organizational use of their website and social media in communicating with their customers. Even for the normal luxury traveler who would not have previously used the Internet to research a hotel or make a reservation, ritzcarlton.com is making it possible for them to do so in a sense of the luxury and typical Ritz-Carlton style. It seems to be a staple of the company for years to come.en_US
dc.format.extent79 - 86en_US
dc.publisherKorean Distribution Science Associationen_US
dc.relation.ispartofJournal of Asian Finance, Economics and Business
dc.rightsAttribution-NonCommercial 4.0 Internationalen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.subjectBusiness and managementen_US
dc.titleCorporate marketing strategy using social media: a case study of the Ritz-Carlton Seoulen_US
dc.typeArticleen_US
dc.identifier.doi10.13106/jafeb.2017.vol4.no1.79
pubs.elements-sourcemanual-entryen_US
pubs.notesEmbargo: Not knownen_US
pubs.organisational-groupBoston Universityen_US
pubs.organisational-groupBoston University, Metropolitan Collegeen_US
pubs.organisational-groupBoston University, School of Hospitality Administrationen_US
pubs.publication-statusPublisheden_US
dc.identifier.orcid0000-0002-8885-6385 (Lee, JW)
dc.identifier.orcid0000-0002-3544-0589 (Kwag, H)


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Except where otherwise noted, this item's license is described as Attribution-NonCommercial 4.0 International