A measurement of the effectiveness of two boy-recruiting films of the Boy Scouts of America
Huckabee, William Bedell
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The films studied were directed toward two age groups. The first, "Footsteps of the Pioneers" for elementary and junior high school boys (Boy Scout age) and the second, "This is Exploring" for high school students. Purpose. The purpose of the study was, first to measure the effectiveness of the films in communicating knowledge about and attitudes toward the two Scouting programs and secondly, to develop a simple but accurate measuring devise for use in evaluating films of this type. Data Collection. Research was carried out with boys of the recruitment ages in several public school systems throughout Monmouth County in New Jersey, under the auspices of the National Council of the Boy Scouts of America (Research Service) with the cooperation of the Monmouth Council of Oakhurst, New Jersey and the academic direction of the department of Public Relations at the School of Public Relations and Communications of Boston University [TRUNCATED]
Thesis (M.S.)--Boston University
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