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dc.contributor.authorMody, Makaranden_US
dc.contributor.authorDay, Jonathonen_US
dc.contributor.authorSydnor, Sandraen_US
dc.contributor.authorLehto, Xinranen_US
dc.contributor.authorJaffe, Williamen_US
dc.date.accessioned2018-05-14T16:00:59Z
dc.date.available2018-05-14T16:00:59Z
dc.date.issued2017-10-01
dc.identifierhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000417279300016&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=6e74115fe3da270499c3d65c9b17d654
dc.identifier.citationMakarand Mody, Jonathon Day, Sandra Sydnor, Xinran Lehto, William Jaffe. 2017. "Integrating country and brand images: Using the product-Country image framework to understand travelers' loyalty towards responsible tourism operators." TOURISM MANAGEMENT PERSPECTIVES, Volume 24, pp. 139 - 150 (12).
dc.identifier.issn2211-9736
dc.identifier.issn2211-9744
dc.identifier.urihttps://hdl.handle.net/2144/28905
dc.description.abstractWhile much research into loyalty has been conducted at the destination level, tourists' loyalty towards their intermediary has not been considered. To address this gap, the present study develops a model of tourists' loyalty towards responsible tourism operators by integrating two streams of literature. The first stream pertains to branding, consumer behavior, and international business, specifically Product-Country Image (PCI), while the second stream pertains to the extensive work concerning the concepts of destination image and destination loyalty in tourism. Data were collected using an Internet survey of domestic and international travelers to five responsible tourism operators in India. Results indicate that tourists' motivations to participate in responsible tourism and their perceptions of the destination and the operator's brand constitute the determinants of their attitudinal and behavioral loyalty towards their operator. The study advances the PCI framework in the context of tourism, thus contributing to the literature on image measurement and also extending place image theory. The findings have important product development and positioning implications for operators and destination marketers in India.en_US
dc.format.extent139 - 150 (12)en_US
dc.languageEnglish
dc.publisherELSEVIER SCIENCE BVen_US
dc.relation.ispartofTOURISM MANAGEMENT PERSPECTIVES
dc.subjectSocial sciencesen_US
dc.subjectHospitality, leisure, sport & tourismen_US
dc.subjectManagementen_US
dc.subjectBusiness & economicsen_US
dc.subjectProduct-country imageen_US
dc.subjectLoyaltyen_US
dc.subjectTour operatoren_US
dc.subjectResponsible tourismen_US
dc.subjectIndiaen_US
dc.titleIntegrating country and brand images: Using the product-Country image framework to understand travelers' loyalty towards responsible tourism operatorsen_US
dc.typeArticleen_US
dc.identifier.doi10.1016/j.tmp.2017.08.001
pubs.elements-sourceweb-of-scienceen_US
pubs.notesEmbargo: Not knownen_US
pubs.organisational-groupBoston Universityen_US
pubs.organisational-groupBoston University, School of Hospitality Administrationen_US
pubs.publication-statusPublisheden_US
dc.date.online2017-11-01
dc.identifier.orcid0000-0001-5775-5293 (Mody, Makarand)


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