Naval community relations abroad: a study of community relations programs and activities overseas
Lorfano, Joseph James, Jr
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The purpose of this study is to examine Naval community relations programs and activities overseas in relation to accepted communications and public relations theory, specific problems involved in inter-cultural communications, and their influence on the public relations process. The results of such study were intended to convey the need and importance of planned community relations activity overseas, the nature and complexity of cross-cultural "barriers" and community relations programing, and the extent and nature of current community relations programs and activities overseas. The survey of literature and opinion regarding Navy community relations overseas has indicated a serious need for technically trained or experienced information and public relations personnel at the implementing level of base and unit commands overseas. Informational and public relations responsibilities are assigned as collateral duties to junior officers with little or no training or experience in the field. Their time is often wholly absorbed in maintaining internal relations and communications. Until the relatively small corps of information specialists are augmented by trained. experienced, and capable reserves, supervisory action and assistance in program planning, implementation, and evaluation are necessary to improve the present status of Navy community relations overseas.
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