An analysis of the Secretary of the Navy guest cruise program
Mounce, Claude E.
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The growth of public relations can be traced back many years; however, World War II is generally regarded as the beginning of modern public relations. Its rapid growth can be attributed to technological and sociological changes that have had such an impact on our interdependent society. Public relations in business and the military had similar beginnings and employ the same basic techniques, modified only by the purpose and objectives of the organization. Some of these techniques are described in both settings. The Secretary of the Navy guest cruise program, initiated and organized by the Office of Information, provides orientation cruises for civilian guests selected by the Naval Districts in the United States. The program functions by providing space on various ships and inviting three to ten guests to join the ships for a few days and participate in operations at sea. The primary objective is to achieve public understanding of what the Navy does, how it operates, and what its problems are. [TRUNCATED]
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