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dc.contributor.authorAmazeen, Michelle A.en_US
dc.contributor.authorWojdynski, Bartosz W.en_US
dc.date.accessioned2019-07-02T19:33:54Z
dc.date.available2019-07-02T19:33:54Z
dc.date.issued2018-10-02
dc.identifier.citationMichelle A Amazeen, Bartosz W Wojdynski. "Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts." Mass Communication and Society, pp. 1 - 26. https://doi.org/10.1080/15205436.2018.1530792
dc.identifier.issn1520-5436
dc.identifier.issn1532-7825
dc.identifier.urihttps://hdl.handle.net/2144/36165
dc.description.abstractBuilding on the persuasion knowledge model, this study examines how audience characteristics and native advertising recognition influence the covert persuasion process. Among a nationally representative sample of U.S. adults (N = 738), we examined digital news readers’ recognition of a sponsored news article as advertising. Although fewer than 1 in 10 readers recognized the article as advertising, recognition was most likely among younger, more educated consumers who engaged with news media for informational purposes. Recognition led to greater counterarguing, and higher levels of informational motivation also led to less favorable evaluations of the content among recognizers. News consumers were most receptive to native advertising in a digital news context when publishers were more transparent about its commercial nature. Beyond theoretical insights into the covert persuasion process, this study offers practical utility to the advertisers, publishers, and policymakers who wish to better understand who is more likely to be confused by this type of advertising so that they can take steps to minimize deception.en_US
dc.format.extent1 - 26en_US
dc.languageen
dc.language.isoen_US
dc.publisherInforma UK Limiteden_US
dc.relation.ispartofMass Communication and Society
dc.subjectSocial sciencesen_US
dc.subjectCommunicationen_US
dc.subjectCognitive mediation modelen_US
dc.subjectMotivationsen_US
dc.subjectLiteracyen_US
dc.subjectSociologyen_US
dc.subjectCommunication and media studiesen_US
dc.subjectCultural studiesen_US
dc.subjectPersuasion knowledgeen_US
dc.subjectNative Americansen_US
dc.titleReducing Native advertising deception: revisiting the antecedents and consequences of persuasion knowledge in digital news contextsen_US
dc.typeArticleen_US
dc.description.versionAccepted manuscripten_US
dc.identifier.doi10.1080/15205436.2018.1530792
pubs.elements-sourcemanual-entryen_US
pubs.notesEmbargo: Not knownen_US
pubs.organisational-groupBoston Universityen_US
pubs.organisational-groupBoston University, College of Communicationen_US
pubs.organisational-groupBoston University, College of Communication, COM DEPT OF MASS COMM, ADV,P Ren_US
pubs.publication-statusPublished onlineen_US
dc.date.online2018-10-02
dc.identifier.mycv419636


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