Business and the arts: the dialogue
Gullong, Jane M.
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Based on interviews with opinion leaders in the fields of business and the arts, the thesis has three major points. First, the arts play an integral role in the corporate environment. Second, the relationship of business and the arts must be grounded in mutuality which is reached only if the two institutions are concerned with the society. Acting in the interests. of society, business and the arts inevitably meet. And third, dialogue between business and the arts is meaningful only if carried on by such intermediaries as public relations consultants, designers, or arts managers. [TRUNCATED]
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