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dc.contributor.authorToler, Thomas M.en_US
dc.date.accessioned2019-08-01T17:06:52Z
dc.date.issued1968
dc.date.submitted1968
dc.identifier.otherb14589096
dc.identifier.urihttps://hdl.handle.net/2144/36910
dc.descriptionThesis (M.S.)--Boston Universityen_US
dc.descriptionPLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you.en_US
dc.description.abstractThis thesis undertakes an analysis of alleged unfair foreign trade practices and examines what public relations responses were revealed by three domestic steel corporations. One of the most frequent techniques practiced by a number of European and Asian nations was wire rod dumping, or the practice of selling rods in different markets at adjusted prices. When Japanese trade interests began to introduce goods in United States markets at prices below the price of domestic steel goods, U.S. producers began a public relations program which extended from special tabloid newspapers to testimony before several federal agencies. The central objective of the study was to establish and examine the role of public relations in the dumping crisis. Research methodology was primarily a case study approach to the working public relations programs of the three domestic programs. Press releases, employee publications, and speech materials were reviewed for each firm. Each firm was analyzed in terms of pUblic relations objectives, selection of primary and secondary publics, communications strategy, and public relations results. A cursory examination of the role of the steel industry's trade association, the American Iron and Steel Institute, was also conducted. A final summarization then graphically outlined a proposed communications pattern between the Iron and Steel Institute and its member companies. Conclusions or the study indicated a need for a greater definition of public relation's role in international trade, a lack of economic knowledge among public relations personnel engaged in the corporate programs, a need for greater attitude research and the necessity of a more responsive framework of communications between the American Iron and Steel Institute and member steel companies.en_US
dc.language.isoen_US
dc.publisherBoston Universityen_US
dc.subjectEnvironmental disastersen_US
dc.subjectPublic relationsen_US
dc.subjectSteel industryen_US
dc.titlePublic relations response to the dumping crisis: a studyen_US
dc.typeThesis/Dissertationen_US
dc.description.embargo2031-01-01
etd.degree.nameMaster of Scienceen_US
etd.degree.levelmastersen_US
etd.degree.disciplinePublic Relationsen_US
etd.degree.grantorBoston Universityen_US
dc.identifier.barcode11719025486715
dc.identifier.mmsid99182965950001161


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