Language and Ideology: A role for scientific metaphor
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A number of prominent popular science writers have recently argued for the active appropriation of scientific language in the formulation of modern ideologies and ethical systems. A critical examination of scientific narratives in light of contemporary theories of metaphor and relevance suggests that scientific language indeed harbors the same emotive potential that is traditionally ascribed to religious language, and can exhibit potent transformative effects in shaping human thought. Also highlighted through this approach are the challenges of constructing scientific metaphors that are generally meaningful, accurate, and ethically responsible.