Boston University Libraries OpenBU
    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    •   OpenBU
    • BU Open Access Articles
    • BU Open Access Articles
    • View Item
    •   OpenBU
    • BU Open Access Articles
    • BU Open Access Articles
    • View Item

    News in an era of content confusion: effects of news use motivations and context on native advertising and digital news perceptions

    Thumbnail
    Date Issued
    2019-11-07
    Publisher Version
    10.1177/1077699019886589
    Author(s)
    Amazeen, M. A.
    Share to FacebookShare to TwitterShare by Email
    Export Citation
    Download to BibTex
    Download to EndNote/RefMan (RIS)
    Metadata
    Show full item record
    Permanent Link
    https://hdl.handle.net/2144/40223
    Version
    Accepted manuscript
    Citation (published version)
    M.A. Amazeen. 2019. "News in an Era of Content Confusion: Effects of News Use Motivations and Context on Native Advertising and Digital News Perceptions." Journalism and Mass Communication Quarterly, https://doi.org/10.1177/1077699019886589
    Abstract
    This study examined the effects of differing native advertising framing contexts (hard versus soft news) and individuals’ news use motivations on ability to perceive commercialized content, evaluations of native advertising, and ensuing digital news perceptions. Based upon the framework of the persuasion knowledge model, an online experiment was conducted among a sample of U.S. adults (N = 684). When revealed as advertising, people were more likely to perceive the hard news rather than the soft news framing as commercial in nature. Furthermore, hard news approaches to native advertising were perceived unfavorably by audiences and tarnished the subsequent reporting of actual journalists.
    Collections
    • COM: Scholarly Works [40]
    • BU Open Access Articles [3732]


    Boston University
    Contact Us | Send Feedback | Help
     

     

    Browse

    All of OpenBUCommunities & CollectionsIssue DateAuthorsTitlesSubjectsThis CollectionIssue DateAuthorsTitlesSubjects

    Deposit Materials

    LoginNon-BU Registration

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Boston University
    Contact Us | Send Feedback | Help