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dc.contributor.authorAmazeen, M. A.en_US
dc.date.accessioned2020-04-16T19:10:51Z
dc.date.available2020-04-16T19:10:51Z
dc.date.issued2019-11-07
dc.identifierhttps://journals.sagepub.com/doi/10.1177/1077699019886589
dc.identifier.citationM.A. Amazeen. 2019. "News in an Era of Content Confusion: Effects of News Use Motivations and Context on Native Advertising and Digital News Perceptions." Journalism and Mass Communication Quarterly, https://doi.org/10.1177/1077699019886589
dc.identifier.urihttps://hdl.handle.net/2144/40223
dc.description.abstractThis study examined the effects of differing native advertising framing contexts (hard versus soft news) and individuals’ news use motivations on ability to perceive commercialized content, evaluations of native advertising, and ensuing digital news perceptions. Based upon the framework of the persuasion knowledge model, an online experiment was conducted among a sample of U.S. adults (N = 684). When revealed as advertising, people were more likely to perceive the hard news rather than the soft news framing as commercial in nature. Furthermore, hard news approaches to native advertising were perceived unfavorably by audiences and tarnished the subsequent reporting of actual journalists.en_US
dc.language.isoen_US
dc.relation.ispartofJournalism and Mass Communication Quarterly
dc.subjectPersuasion knowledge modelen_US
dc.subjectInoculation theoryen_US
dc.subjectNative advertisingen_US
dc.subjectJournalism and professional writingen_US
dc.subjectCommunication and media studiesen_US
dc.titleNews in an era of content confusion: effects of news use motivations and context on native advertising and digital news perceptionsen_US
dc.typeArticleen_US
dc.description.versionAccepted manuscripten_US
dc.identifier.doi10.1177/1077699019886589
pubs.elements-sourcemanual-entryen_US
pubs.notesEmbargo: Not knownen_US
pubs.organisational-groupBoston Universityen_US
pubs.organisational-groupBoston University, College of Communicationen_US
pubs.organisational-groupBoston University, College of Communication, COM DEPT OF MASS COMM, ADV,P Ren_US
pubs.publication-statusPublished onlineen_US
dc.date.online2019-11-07
dc.identifier.mycv323780


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