A practitioner's guide to nudging
dc.contributor.author | Mazar, Nina | en_US |
dc.contributor.author | Ly, Kim | en_US |
dc.contributor.author | Zhao, Min | en_US |
dc.contributor.author | Soman, Dilip | en_US |
dc.date.accessioned | 2020-04-22T15:44:22Z | |
dc.date.available | 2020-04-22T15:44:22Z | |
dc.date.issued | 2013-12-31 | |
dc.identifier.citation | Nina Mazar, Kim Ly, Min Zhao, Dilip Soman. 2013. "A Practitioner's Guide to Nudging." | |
dc.identifier.uri | https://hdl.handle.net/2144/40286 | |
dc.language.iso | en_US | |
dc.publisher | Harvard Business Publishing Education | en_US |
dc.subject | Strategy | en_US |
dc.subject | Behavioral economics | en_US |
dc.subject | Consumer behavior | en_US |
dc.subject | Strategic thinking | en_US |
dc.title | A practitioner's guide to nudging | en_US |
dc.description.version | Supporting documentation | en_US |
pubs.elements-source | manual-entry | en_US |
pubs.notes | source: Rotman Management Magazine | en_US |
pubs.notes | Embargo: Not known | en_US |
pubs.organisational-group | Boston University | en_US |
pubs.organisational-group | Boston University, Questrom School of Business | en_US |
pubs.organisational-group | Boston University, Questrom School of Business, Marketing | en_US |
dc.identifier.mycv | 515165 |
This item appears in the following Collection(s)
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QSB: Scholarly Works [87]
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BU Open Access Articles [3866]