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dc.contributor.authorGoncalves, Marcusen_US
dc.coverage.spatialVitoria, ES, Brazilen_US
dc.date.accessioned2020-04-23T17:49:03Z
dc.date.available2020-04-23T17:49:03Z
dc.date.issued2019-03-20
dc.identifierhttps://www.researchgate.net/publication/331989584_The_Use_of_Social_Media_for_International_Business_Research_in_Frontier_Markets
dc.identifier.citationMarcus Goncalves. 2019. "The Use of Social Media for International Business Research in Frontier Markets (in Portuguese)."
dc.identifier.urihttps://hdl.handle.net/2144/40320
dc.description.abstractThis presentation, delivered at University Estacio de Sa, in Vitoria, ES, Brazil, summarizes the results of a study aimed at the use of social media in qualitative research in the field of International Business (IB). It offers an illustrative case based on qualitative research on internationalization modes of LAMNEs conducted by the authors in Angola and Mozambique using social media to identify and qualify the population sample, as well as interact with subjects and collect data. It discusses some of the challenges of using social media in those regions of Africa and suggests how scholars can design their studies to capitalize on social media and corresponding data as a tool for qualitative research. This presentation underscores the potential opportunities and challenges inherent in the use of social media in IB-oriented qualitative research, providing recommendations on how qualitative IB researchers can design their studies to capitalize on data generated by social media.en_US
dc.language.isoen_US
dc.titleThe use of social media for international business research in frontier markets (in Portuguese)en_US
dc.typePresentationen_US
dc.description.versionSupporting documentationen_US
pubs.elements-sourcemanual-entryen_US
pubs.notesEmbargo: Not knownen_US
pubs.organisational-groupBoston Universityen_US
pubs.organisational-groupBoston University, Metropolitan Collegeen_US
dc.identifier.orcid0000-0001-9019-546X (Goncalves, Marcus)
dc.identifier.mycv517053


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