Doing business in emerging markets: roadmap for success
MetadataShow full item record
Citation (published version)Marcus Goncalves. 2014. "Doing Business in Emerging Markets: Roadmap for Success." "Invited presentation at the Conference/Workshop at the Danish Institute of Studies, Copenhagen on July 4, 2014."
Entering an emerging market is not easy. In my experience in teaching this topic, consulting for several multinational corporations around the world, and being a practitioner myself, I find that emerging markets are tough to enter. Government interference, backward infrastructure, and a lack of skilled workers require a lot of patience, perseverance, and specialized assistance. Opportunities in the emerging markets come with their own set of challenges. For instance, often lack of education of the workforce translates into thwarted growth being curbed by a lack of a skilled workforce. Other challenges that arise are legal frameworks with regard to trade policies, which may be absent or underdeveloped, or tendencies for political paternalism or blatant interferences, which we see in India and Latin America. This paper provides basic business strategies for entering emerging markets.