Challenges of transforming bottom of the pyramid markets

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Date Issued
2015-06-08
Author(s)
Goncalves, Marcus
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https://hdl.handle.net/2144/40772
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Citation (published version)
Marcus Goncalves. 2015. "Challenges of transforming bottom of the pyramid markets." Financial Nigeria Journal. Volume 7, Issue 83, pp. 36 - 37.
Abstract
Presented as enterprising solutions to poverty, inclusive business or micro-enterprise, BoP initiatives are campaigning for the youth, including women, as the untapped frontier of entrepreneurism.
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The final published version of this article appears in OpenBU by permission of the publisher, Financial Nigeria Journal.
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