Challenges of transforming bottom of the pyramid markets
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Citation (published version)Marcus Goncalves. 2015. "Challenges of transforming bottom of the pyramid markets." Financial Nigeria Journal. Volume 7, Issue 83, pp. 36 - 37.
Presented as enterprising solutions to poverty, inclusive business or micro-enterprise, BoP initiatives are campaigning for the youth, including women, as the untapped frontier of entrepreneurism.
RightsThe final published version of this article appears in OpenBU by permission of the publisher, Financial Nigeria Journal.