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    Challenges of transforming bottom of the pyramid markets

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    Date Issued
    2015-06-08
    Author(s)
    Goncalves, Marcus
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    Permanent Link
    https://hdl.handle.net/2144/40772
    Version
    Published version
    OA Version
    Published version
    Citation (published version)
    Marcus Goncalves. 2015. "Challenges of transforming bottom of the pyramid markets." Financial Nigeria Journal. Volume 7, Issue 83, pp. 36 - 37.
    Abstract
    Presented as enterprising solutions to poverty, inclusive business or micro-enterprise, BoP initiatives are campaigning for the youth, including women, as the untapped frontier of entrepreneurism.
    Rights
    The final published version of this article appears in OpenBU by permission of the publisher, Financial Nigeria Journal.
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    • MET: Scholarly Works [135]
    • BU Open Access Articles [3847]


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