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dc.contributor.authorMorewedge, Careyen_US
dc.contributor.authorMonga, Ashwanien_US
dc.contributor.authorPalmatier, Roberten_US
dc.contributor.authorShu, Suzanneen_US
dc.contributor.authorSmall, Deborahen_US
dc.date2020-08-19
dc.date.accessioned2020-10-29T12:27:05Z
dc.date.available2020-10-29T12:27:05Z
dc.date.issued2020
dc.identifier.citationMorewedge, C. K., Monga, A., Palmatier, R. W., Shu, S. B., & Small, D. A. (2020). Evolution of Consumption: A Psychological Ownership Framework. Journal of Marketing. https://doi.org/10.1177/0022242920957007
dc.identifier.issn0022-2429
dc.identifier.urihttps://hdl.handle.net/2144/41556
dc.description.abstractTechnological innovations are creating new products, services, and markets that satisfy enduring consumer needs. These technological innovations create value for consumers and firms in many ways, but they also disrupt psychological ownership––the feeling that a thing is “MINE.” The authors describe two key dimensions of this technology-driven evolution of consumption pertaining to psychological ownership: (1) replacing legal ownership of private goods with legal access rights to goods and services owned and used by others and (2) replacing “solid” material goods with “liquid” experiential goods. They propose that these consumption changes can have three effects on psychological ownership: they can threaten it, cause it to transfer to other targets, and create new opportunities to preserve it. These changes and their effects are organized in a framework and examined across three macro trends in marketing: (1) growth of the sharing economy, (2) digitization of goods and services, and (3) expansion of personal data. This psychological ownership framework generates future research opportunities and actionable marketing strategies for firms aiming to preserve the positive consequences of psychological ownership and navigate cases for which it is a liability.en_US
dc.language.isoen_US
dc.publisherSAGE Publicationsen_US
dc.relation.ispartofJournal of Marketing
dc.subjectAccess-based consumptionen_US
dc.subjectBig dataen_US
dc.subjectDigitizationen_US
dc.subjectPrivacyen_US
dc.subjectPsychological ownershipen_US
dc.subjectSharing economyen_US
dc.subjectMarketingen_US
dc.subjectTourismen_US
dc.titleEvolution of consumption: a psychological ownership frameworken_US
dc.typeArticleen_US
dc.description.versionAccepted manuscripten_US
dc.identifier.doi10.1177/0022242920957007
pubs.elements-sourcemanual-entryen_US
pubs.notesEmbargo: No embargoen_US
pubs.organisational-groupBoston Universityen_US
pubs.organisational-groupBoston University, Questrom School of Businessen_US
pubs.organisational-groupBoston University, Questrom School of Business, Marketingen_US
pubs.publication-statusAccepteden_US
dc.date.online2020-10-22
dc.identifier.mycv571420


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