The dangerous allure of win-win strategies

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Date Issued
2021-12-01
Author(s)
King, Andrew A.
Pucker, Kenneth P.
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Permanent Link
https://hdl.handle.net/2144/43648
Version
Accepted manuscript
Citation (published version)
A. King, K. Pucker. 2021. "The Dangerous Allure of Win-Win Strategies." Stanford Social Innovation Review, Issue Winter, 2021, pp. 35 - 39.
Abstract
For the past 30 years, celebrated academics and business leaders have promoted the idea that companies often profit by addressing social and environmental problems. Although these proposals have been hailed as promising breakthroughs, they are unscientific and counterproductive.
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