The dangerous allure of win-win strategies
King, Andrew A.
Pucker, Kenneth P.
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Citation (published version)A. King, K. Pucker. 2021. "The Dangerous Allure of Win-Win Strategies." Stanford Social Innovation Review, Issue Winter, 2021, pp. 35 - 39.
For the past 30 years, celebrated academics and business leaders have promoted the idea that companies often profit by addressing social and environmental problems. Although these proposals have been hailed as promising breakthroughs, they are unscientific and counterproductive.