Six case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertising

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Date
1948
DOI
Authors
Rowlinson, George Joseph
Version
URI
https://hdl.handle.net/2144/19975
OA Version
Citation
Abstract
Description
Thesis (M.B.A.)--Boston University, 1948. This item was digitized by the Internet Archive.
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Based on investigation of the BU Libraries' staff, this work is free of known copyright restrictions
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Dissertations and Theses (pre-1964)