Goncalves, Marcus2020-05-112020-05-112019-01-22Marcus Goncalves. 2019. "The Internet as a catalyst for business internationalization in Africa." Financial Nigeria Journal. Volume 11, Issue 126, pp. 30 - 31.https://hdl.handle.net/2144/40751A lot of African internet-based MNEs have adopted an international marketing approach called glocalization – which describes products or services that are developed and distributed globally, but have also been customized to fit the local environment.p. 30 - 31en-USThe final published version of this article appears in OpenBU by permission of the publisher, Financial Nigeria Journal.Other0000-0001-9019-546X (Goncalves, Marcus)524752