Application of the principles of psychology to the development of effective advertising

Nash, Elizabeth A2013-06-282013-06-2819251925b14617183https://hdl.handle.net/2144/5866Thesis (M.A.)--Boston Universityen-USBased on investigation of the BU Libraries' staff, this work is free of known copyright restrictionsApplication of the principles of psychology to the development of effective advertisingThesis/Dissertation