A study of daytime retail radio advertising on AM radio in the Boston Metropolitan area: Using station WBZ as point of reference

Kahn, Malcolm A.2018-02-262018-02-2619621962b14812976https://hdl.handle.net/2144/27220Thesis (M.S.)--Boston Universityen-USBased on investigation of the BU Libraries' staff, this work is free of known copyright restrictions.Boston, MassachusettsRadio broadcastingRadio advertisingCommunicationsA study of daytime retail radio advertising on AM radio in the Boston Metropolitan area: Using station WBZ as point of referenceThesis/Dissertation