Goncalves, Marcus2020-05-112020-05-112015-06-08Marcus Goncalves. 2015. "Challenges of transforming bottom of the pyramid markets." Financial Nigeria Journal. Volume 7, Issue 83, pp. 36 - 37.https://hdl.handle.net/2144/40772Presented as enterprising solutions to poverty, inclusive business or micro-enterprise, BoP initiatives are campaigning for the youth, including women, as the untapped frontier of entrepreneurism.p. 36 - 37en-USThe final published version of this article appears in OpenBU by permission of the publisher, Financial Nigeria Journal.Other0000-0001-9019-546X (Goncalves, Marcus)529293