King, AndrewBerchicci, Luca2021-08-032021-08-03Andrew King, Luca Berchicci. "Mapping The Garden Of Forking Paths: The Case Of Social & Financial Performance." Strategic Management Journal,0143-2095https://hdl.handle.net/2144/42829Please note: this article is indefinitely embargoed in OpenBU per author(s) request. No public access is forecasted for this. To request private access, please click on the lock icon and filled out the appropriate web form.Many scholars lament the difficulty of learning from individual research reports. Replication is often prescribed as a salve, but few replications are conducted and even fewer allow the formation of a coherent understanding. In this article, we propose a complement to replication that emphasizes the mapping of epistemic uncertainties. We demonstrate our approach by exploring the results of six related studies on the link between social and financial performance. We show that our method allows synthesis of seemingly conflicting findings, and we propose that it should be used proactively, prior to replication, to speed the growth of knowledge.en-USBusiness and managementMarketingArticle605518