Six case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertising

Rowlinson, George Joseph2017-01-122017-01-1219481948b14647448(OCoLC)07797387(OCoLC)ocm07797387https://hdl.handle.net/2144/19975Thesis (M.B.A.)--Boston University, 1948. This item was digitized by the Internet Archive.en-USBased on investigation of the BU Libraries' staff, this work is free of known copyright restrictionsSix case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertisingThesis/Dissertation