Goncalves, Marcus2025-04-302025-04-302023-12-06M. Goncalves. 2023. "Neuromarketing Algorithms for Digital Marketing Strategies: Ethics" https://doi.org/10.13140/RG.2.2.13444.44165https://hdl.handle.net/2144/50285This research seeks to offer guidelines to assist market researchers, marketing professionals, data scientists, and developers in using neuromarketing and machine learning algorithms ethically to analyze consumer behavior and preferences, segment customers, and target buyers while maintaining the benefits provided to customers and businesses across industries.NeuromarketingNeuromarketing algorithmsDigital marketingEthicsPresentation10.13140/RG.2.2.13444.441650000-0001-9019-546X (Goncalves, Marcus)1050652