Letendre, Bertrand L.2014-04-042014-04-0419331933b14631015https://hdl.handle.net/2144/8306This item was digitized by the Internet Archive. Thesis (M.B.A.)--Boston Universityen-USBased on investigation of the BU Libraries' staff, this work is free of known copyright restrictionsRecent trends in private brandsThesis/Dissertation