The industrial trade show as an effective marketing tool

Cattanach, John L.2018-04-052018-04-0519621962b14562522https://hdl.handle.net/2144/27996Thesis (M.B.A.)--Boston Universityen-USBased on investigation of the BU Libraries' staff, this work is free of known copyright restrictions.The industrial trade show as an effective marketing toolThesis/Dissertation