Urban voting behavior and campaign strategy: the 2013 Boston mayoral election
Towner, Christopher Melvin
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Although the topics of voting behavior and campaign strategy have vast amounts of political science literature, there is not much evidence that campaigns embrace theories of why people vote and how to get them to vote - especially at the local government level. This paper analyzes the urban voting behavior theory Kaufmann develops in The Urban Voter, Group Interest Theory, and combines with generally accepted methods of campaign strategy that produce the best outcomes. Applying this synthesis to the 2013 Boston mayoral election, the Group Interest framework does not seem to fully explain an open seat election in a rapidly changing Boston population. However, this framework does prove successful for the campaign strategies utilized in the preliminary election. Using archival research, personal interviews, and polling results, there is limited support for using the Group Interest framework and best campaign practices in being successful in an urban election.