Urban weeklies: what needs do they fulfill (A case study of the city of East Providence, Rhode Island where two weeklies survive in the shadow of the state's largest daily newspaper)
Salter, Robert M.
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Statement of the problem: Why do urban weeklies exist in the very shadow of a daily newspaper? How can urban weeklies survive within the circulation of a strong daily? What is the appeal of the weeklies? What needs are they fulfilling that the daily newspaper does not or cannot afford to fulfill? Purpose of this study: The findings of this thesis are based on a thorough study of the newspaper situation in East Providence, Rhode Island, a city of 40,000 where two weeklies publish despite the Evening Bulletin of nearby Providence which is the daily newspaper for 95 per cent of the residents of East Providence. The conclusions of this thesis are considered applicable for the community that has blossomed into an urban center as the outgrowth of a larger metropolitan area and which has developed a community press within the circulation area of an established daily. This study is intended to reflect the basic appeals the urban weekly holds for the residents of such a community. Scope and Method of research: The findings of this study are based on interviews with 152 residents of East Providence. All interviews were I selected by methods of random sampling as set down by competent authorities. In addition, questionnaires were mailed to 250 subscribers of the weekly newspapers. Again, the sample was selected on a random basis. A comparison of the two methods of testing is made. Also both publishers of the weekly newspapers were interviewed to compare what they thought the weekly meant to the image held by the readers
Thesis (M.S.)--Boston University