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dc.contributor.authorMody, Makaranden_US
dc.contributor.authorDay, Jonathanen_US
dc.contributor.authorSydnor, Sandraen_US
dc.contributor.authorLehto, Xinranen_US
dc.contributor.authorJaffe, Williamen_US
dc.coverage.spatialBaltimoreen_US
dc.date2017-06-01
dc.date.accessioned2018-01-25T15:03:29Z
dc.date.available2018-01-25T15:03:29Z
dc.identifier.citationM Mody, J Day, S Sydnor, X Lehto, W Jaffe. "Making better places to visit: Using the product—country image framework to understand travelers’ loyalty towards responsible tourism operators." 2017 Annual I-CHRIE Summer Conference & Marketplace. Baltimore,
dc.identifier.urihttps://hdl.handle.net/2144/26396
dc.description.abstractThe present study examines the antecedents of travelers’ loyalty towards responsible tourism operators in India. A model of brand loyalty was developed by integrating two strands of literature: product—country Image (PCI) and extensive work concerning the concepts of destination image and destination loyalty. Results indicate tourists’ motivations to participate in responsible tourism and their perceptions of the destination and the operator’s brand constitute the determinants of their attitudinal and behavioral loyalty towards their operator.The study adds to our understanding of the demand side of responsible tourism while extending place image theory.en_US
dc.subjectResponsible tourismen_US
dc.subjectLoyaltyen_US
dc.subjectProduct-country imageen_US
dc.subjectTour operatorsen_US
dc.subjectIndiaen_US
dc.titleMaking better places to visit: Using the product—country image framework to understand travelers’ loyalty towards responsible tourism operatorsen_US
dc.typeConference materialsen_US
pubs.elements-sourcemanual-entryen_US
pubs.notesEmbargo: Not knownen_US
pubs.organisational-groupBoston Universityen_US
pubs.organisational-groupBoston University, School of Hospitality Administrationen_US
pubs.publication-statusAccepteden_US
dc.identifier.orcid0000-0001-5775-5293 (Mody, M)


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