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dc.contributor.authorMiaskiewicz, Tomaszen_US
dc.contributor.authorGrant, Sueen_US
dc.contributor.authorKozar, Kennethen_US
dc.date.accessioned2021-08-17T13:46:16Z
dc.date.available2021-08-17T13:46:16Z
dc.date.issued2021
dc.identifier.citationTomasz Miaskiewicz, Sue Grant, Kenneth Kozar. "Using Personas to Improve Feature Selectivity by Facilitating Empathy."
dc.identifier.urihttps://hdl.handle.net/2144/42899
dc.description.abstractThis paper examines how the target users should be represented to improve the feature selectivity of designers. Specifically, this research investigates the utility of personas, a method for representing user needs through the use of a vivid, fictional character. We examine whether the persona representation helps designers focus their design choices on the needs of the target users without introducing extraneous features. We also test the role of empathy in the effectiveness of personas. In two experimental studies, we find support that a persona representation that facilitates empathy can help designers focus their design inferences on the target users. Taken as a whole, this research presents an initial step toward validating the impact of the personas and identifying factors that influence their utility.en_US
dc.language.isoen_US
dc.rightsThis work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.en_US
dc.rights.urihttp://creativecommons.org/licenses/by-sa/4.0/
dc.titleUsing personas to improve feature selectivity by facilitating empathyen_US
dc.typeArticleen_US
dc.description.versionFirst author draften_US
pubs.elements-sourcemanual-entryen_US
pubs.notesEmbargo: Not knownen_US
pubs.organisational-groupBoston Universityen_US
pubs.organisational-groupBoston University, Questrom School of Businessen_US
pubs.organisational-groupBoston University, Questrom School of Business, Marketingen_US
pubs.publication-statusIn preparationen_US
dc.identifier.mycv610065


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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Except where otherwise noted, this item's license is described as This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.