Pick the right tactics when online sales go live: an empirical analysis of livestreaming for Amazon sellers
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2023-01-03
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M. Soltanieh Ha, A. Seidmann, L. Xu. 2023. "Pick the Right Tactics When Online Sales Go Live: An Empirical Analysis of Livestreaming for Amazon Sellers" the 56th Hawaii International Conference on System Sciences. https://hdl.handle.net/10125/103335
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