Well, when you say it like that...
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Citation
Abstract
As a generation continuously exposed to advertising, we like to think of ourselves as immune to the daily ambush of messages before us. We fine-tune the art of skipping commercials, we ignore telemarketers with ease, and we close pop-up ads like champions. Yet while these advertisements may appear easy to avoid, they are persistent because companies feel they work. Studies suggest that they do work. But the question is how? One of the most basic advertisement techniques is attaching a tune or jingle to a message. In fact, since the mid-nineties, most of commercials on television use music as the main creative component, which can cost upwards of $10,000 per advertisement.1 The fact that music is such an integral part of advertisement is curious. Why do advertisers use music, and what type of music works best?