The Internet as a catalyst for business internationalization in Africa
Files
Date
2019-01-22
DOI
Authors
Goncalves, Marcus
Version
Published version
OA Version
Citation
Marcus Goncalves. 2019. "The Internet as a catalyst for business internationalization in Africa." Financial Nigeria Journal. Volume 11, Issue 126, pp. 30 - 31.
Abstract
A lot of African internet-based MNEs have adopted an international marketing approach called glocalization – which describes products or services that are developed and distributed globally, but have also been customized to fit the local environment.
Description
License
The final published version of this article appears in OpenBU by permission of the publisher, Financial Nigeria Journal.