Privatized television in Malaysia: does it influence children's morals and values?: a survey research on parental opinion
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Abstract
In this thesis I have studied parental mediation of their children's TV3 viewing, and parental concern over any change in their children's moral and values as a result of exposure to programs aired on TV3, in Malaysia.
My study considers the following research questions:
1. What are the opinions of Malaysian parents toward their children viewing TV3?
2. What is the extent of parental control on Malaysian children viewing TV3?
Cluster sampling was employed to ensure the representativeness of the sample; the reason is that there are no fewer than four different major ethnic groups in the Klang Valley with different morals, values and beliefs. For the purpose of this study, I conducted interviews with 300 respondents from Kuala Lumpur and Petaling Jaya in Malaysia. The interviewing sessions were conducted by 5 trained interviewers.
As the results show, a majority of parents exercise some degree of control on their children's viewing habits. However, parental control was not due to the fear of TV3's negative influence, but motivated by parental responsibility, educational and ethnic background. Meanwhile, Malaysian parents confirmed that TV3 did not influence their children's behavior and attitudes, and they have a mixed opinion on the contents of TV3 programs.
The recommendations based on the findings from my study would be useful to provide guidance for future programming on TV3. Future research is also recommended in this area.
Description
Thesis (M.S.)--Boston University
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