Challenges of transforming bottom of the pyramid markets
Files
Date
2015-06-08
DOI
Authors
Goncalves, Marcus
Version
Published version
OA Version
Published version
Citation
Marcus Goncalves. 2015. "Challenges of transforming bottom of the pyramid markets." Financial Nigeria Journal. Volume 7, Issue 83, pp. 36 - 37.
Abstract
Presented as enterprising solutions to poverty, inclusive business or micro-enterprise, BoP initiatives are campaigning for the youth, including women, as the untapped frontier of entrepreneurism.
Description
License
The final published version of this article appears in OpenBU by permission of the publisher, Financial Nigeria Journal.