The content analysis study on the family planning printed materials distributed by two organizations in Thailand
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Abstract
This thesis considers print media an inexpensive and effective medium of transmitting family planning messages to the people of Thailand. The printed materials of the Planned Parenthood Associations of Thailand (PPAT) and those of the Population and Community Development Association (PDA) were collected and studied through a content analysis.
The purpose of this content analysis study was to evaluate which type of content --informational or motivational-- was transmitted to a greater degree in the printed materials. In addition, this study attempted to evaluate the type, theme, and effectiveness of family planning messages.
Many kinds of printed materials, including posters, booklets, leaflets, and stickers were analyzed according to headlines, language, themes, type of content, and visual illustrations.
The study revealed that PPAT mostly utilized the theme of the advantages of vasectomy and female sterilization. PDA most often used a theme that tried to persuade the audience to obtain birth control methods with PDA. Most printed materials from both organizations were found to inadequately motivate couples.
In addition, the study revealed that more than half of the printed materials collected used factual statements. The legibility of the copy was very good. Most materials used the large, bold, legible type faces. About half of the materials were illustrated with pictures that support the family planning messages very well.
Recommendations for future research include comparative content analysis studies between the family planning printed materials in Thailand and those of other countries. Institutional advertising is also recommended to promote the family planning organization and its services.
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Thesis (M.S.)--Boston University
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