A consumer opinion survey of the effect of non-media influences as opposed to the effect of mass media advertising in the purchasing of selected low cost units and high unit cost consumer products in Brookline, Mass

Date
1957
DOI
Authors
Siegel, Sheldon
Version
OA Version
Citation
Abstract
Description
Thesis (M.S.)--Boston University
License
Based on investigation of the BU Libraries' staff, this work is free of known copyright restrictions.